What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+. Give your profile a professional punch by uploading your own in a few easy steps: Step 1: Create a 1400 x 425 background that is under 4 MB in .jpg, .png, or .gif. You'll notice that...
Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website. Our clients often ask us to help retarget (or remarket) their web traffic. Retargeting technology uses a pixel (lines of HTML code), which creates a cookie to track site visitors. But how the heck do you install that pixel? Wordpress doesn't...
Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads. Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014. Slightly Better than paid search- 43% Much better than paid search- 26% About the same as paid search- 14% Much less than paid search- 8% Google is seeing a shift in revenue sources as a result...
Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more. Here's some common acronyms and what they mean. Got something to add? Be sure to leave a comment! CPM means Cost per thousand. So why isn't it CPT? The ‘m’ is a Roman Numeral that stands for 1000. CTR means Click Through Rate,...
When marketing online or with mobile, men and women can't be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently. Some interesting points: Women send text messages more often than men More women look for support in social media Women are less likely to respond...
Online marketing can feel overwhelming. There are a lot of acronyms: CPM, CPC, PPC, SEO... when really all you care about one acronym: ROI, your return on investment! There are a lot of places to be online from Pay Per Click, to organic search, Google, Yahoo, and Bing search engines, Instagram, Vine, Facebook, Twitter, Google+, Youtube... what business owner...
Small business owners know that the cost of operating can be downright expensive. Whenever there are programs out there that can help eliminate costs, while still maintaining a professional image, you should take advantage of them! Here are the websites that top my list: MadMiMi.com “Simple and beautiful email marketing” – Mashable. MadMimi gives you customizable email templates that are not only...
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