Do millennials ever put their phones down? No. In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up. An even more astounding 52% of millennials start using their smart phones just after being awake for 5 minutes. Throughout the rest of the day, these digital obsessed millennials are likely to check their smartphones...
Could this be the end of coupon mailers and Sunday ads? The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales. Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2.2 trillion, by the end of this year. This figure has grown considerably since 2012, where digital advertising...
The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm. Now that April 21st is behind us, many companies might be asking, “so what happened?” According to Google, there was a 4.7% increase...
According to a recent article in eMarketer, digital media continues to surpass traditional media in amount of time spent with major media by US adults. In 2015, the average adult will spend 5 hours and 38 minutes with digital media each day! To put that growth in perspective, that number was just 3 hours and 40 minutes in 2011. TV,...
It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada. The common belief is that mobile and smartphones will soon be overtaking desktops as more and more users are turning...
Your mobile optimized site is complete! You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right? Not so fast. Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site. Redirect scripts are...
Mobile Websites. You’ve heard the hype, you’ve seen the Google announcements, you know that mobile sites are not only recommended but soon-to-be mandatory on April 21st if your business wishes to maintain a successful Google search ranking. Now that you know your site has to be mobile responsive or optimized within the next month, you may be on your way...
I can’t even imagine a time when information wasn’t at our fingertips. When I am out with my friends and one of us has a question no one can answer, I can immediately pull out my phone (I am more attached to it than I’d like to admit), and answer their question within a minute. In turn, it makes...
You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies. Not sold on the mobile marketing trend yet? This may change your mind, because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success. Starting April 21, Google will be penalizing websites that are not optimized or responsive to...
If you want to know what a website looks like when called up on a smartphone, there is a way you can do this right from your desktop. Google Chrome has a great feature that allows you to do this in a snap. You can even look at what the website looks like on different smartphone models. 1. Open up...
You have probably heard a lot about new digital marketing trends for digital devices. It seems like every week a new research study proves which digital device customers prefer for shopping and browsing. With all the trends, statistics and competition among devices, it is easy to get overwhelmed trying to keep up with the dozens of ways to attract a customer...
You might be in the East Coast stuck in your house with snow up to your roof, or you might be in the West Coast lounging in the sun avoiding going indoors. Either way, is your mobile phone in your hand? If not, is it more than three feet from your hand? Most likely not. The population's addiction to...
Making an app for your business seems to be what everyone's doing right now. 2014 was even referred to as the “year of mobile," however, the roles mobile played in 2014 will be changing in 2015. Mobile is expected to become such a normal part of one’s daily life, it will eventually fade from consumers' consciousness. The differences between accessing...
As mobile internet use continue to skyrocket among the large population of digital device users, it becomes more difficult for brands to maintain their websites to keep up with the ever-changing and developing new devices. While having a user-friendly site is a benefit to web users, it can be a burden to web developers and business owners who struggle...
At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet. But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming. It takes time for you and your consumers to adapt...
As smart phone usage increases rapidly in America, the technical abilities of new phones become more and more advanced to add convenience to their users’ lives. The smart phone population realized that their phone is essentially a mini desktop computer that allows them to fulfill any task on the web without the constrictions of desktop computers or even Wi-Fi. Despite...
The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015. Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky. ...
The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched...
The 1950’s were called the Golden Age of Television, when the TV launched the population's addiction to the small screen. More than six decades later, the population is starting to shift their addiction to an even smaller screen. According to a new report from Forrester Research, online ad spending will surpass TV ad spending for the first time as soon...
Desktops computers soared to popularity in the 1990’s and became a household item, like a microwave, or a television. In the 2000’s a new normal revolutionized on the go technology with mobile phones. The evolution of mobile phone technology ultimately lead to the status quo of the smartphone, which are ultimately monopolized by Android and Apple. Easy access to...
Ready or not, the holiday season is upon us. While some of us are already planning on procrastinating holiday shopping until Christmas Eve and some of us are still in denial that it isn't July anymore, the most avid shoppers have had their credit cards ready since the first leaf of the season changed. But this year, instead of...
Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials. And boy does Generation X love their mobile technology and social media! Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most...
It's official - mobile rules when it comes to media consumption. The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time. The 2014 "Marketing In A Multiscreen World" report found similar results with smartphones at 35% of daily screen time, far outpacing T.V., tablets, and...
In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time ever. The shift is being driven by Mobile. Time spent per day with major media:
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