As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic...
Video. Is it worth the investment to have a video created and include it in your digital marketing? The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of consumers say...
Earlier this year, eMarketer, Marketing-Interactive, and CNBC all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S. Turns out they were right. Currently, according to MAGNA, digital ad spend in the U.S. will surpass 51%, 51.5% to be exact. That equates to about $160 billion dollars! That’s a lot of money! Leading the digital ad spend...
As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do. Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc.com/why-i-love-facebook-collection-ads/). This impacted many categories, including automotive, charitable donations, financial, job role,...
They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does...
Digital Advertising is great, we all agree and that’s why you’re reading this. To begin your campaign with ease, we want you to have access to any and all tools that can make your job easier. We sometimes have limitations as to how we can target (i.e. radius, zip code, city, state, country), there are times when businesses want to...
Many companies are increasing their usage of email marketing. One of those industries increasing email marketing is nonprofits, who last year increased their email communication by just over 11%. Now whether those emails were for fundraising, brand building, strengthening relationships or just improving communications, there’s a value to it. Speaking to the fans of your business, or organization, is...
According to the English Dictionary, “Keeping up with the Joneses” means to always want to own the same things as your friends or neighbors, because you are worried about seeming less important socially than they are. Does this happen in the advertising world? You bet! In fact, that’s what some advertisers are banking on. Meet geo-retargeting look-a-like. This product targets...
2017 saw record growth in Digital Advertising dollars throughout the United States. According to the Interactive Advertising Bureau, those dollars are actually $40.1 BILLION. And, that’s just for the first half of 2017. $40.1 billion represents a 23% increase over the same time period in 2016. What can we take from that? Businesses are spending money on digital advertising, and...
“You can’t buy a good reputation; you must earn it.” These are words from the famous Harvey Mackay. It’s never been truer than now, when your online reputation can make or break your business. With 92% of consumers hesitating to buy a product or service from someone that doesn’t have any reviews, and 88% of consumers trusting online reviews, what...
According to Credit Union Insight, there are several challenges that all credit unions face. Here are just a couple: Growing membership Increasing digital usage Integrating channels Let’s start by looking at how to integrate channels. This means integrating marketing channels. According to CUIInsight.com, “Your key to success is to consider integrating member messaging across multiple channels.” As with any type of marketing,...
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