How Has Behavioral Targeting Evolved?

One of the absolute best things about digital is the ability to pinpoint the exact person in the exact area you are looking for and put an extraordinarily relevant message right in front of them.

Often, when I have a super specific person I am trying to reach; I turn to Facebook for their impressive targeting options. Lately, however, I have run into a few limitations as they have removed some categories for certain ads, for example, specific job titles.

Luckily, they are not the only car on the road. In fact, with our new partnerships with so many data providers, our Behavioral,Native, and Video categories are literally exploding with more targeting options than ever before, like, for example Job Titles!

There are so many categories available, that we cannot even keep up with a comprehensive list of options. New categories are continually being added and the targeting opportunities are tremendous.

So, what Facebook has taketh away, behavioral may give back (and MORE!) as there are no restrictions for categories of business. Beer and wine, supplements, weight loss, casinos, cannabis – all are welcome on these ad exchanges.

What level of targeting are we talking about here? Credit is a popular option. Do you need to reach someone with excellent credit or poor credit? No problem. Do you need a gym goer or are you looking for someone specifically into CrossFit? Covered.

You can target by home value. You can target millennial liberal voters, or you can reach people interested in a Mitsubishi Eclipse or any other car for that matter.

Do you want to target by net worth or job title? We got you. What about someone (other than my mother in law) who purchases Brillo pads? Done. From people who purchase Kraft dressing to Kit Kats to organic produce it is all covered.

So, remember, if there is something specific you are looking for, let us know and we can check.

Want to get a feel for just how deep these targeting categories can go? Read on!

Black Friday:

Black Friday & Cyber Monday Shoppers
Black Friday / Cyber Monday Online Spender
Black Friday
Black Friday / Cyber Monday Shopper – Consumer Electronics
Black Friday / Cyber Monday Shopper – Apparel and Accessories
Black Friday & Cyber Monday Movie Goers
Black Friday Tech Hunters
Black Friday Fiends
Black Friday Shopping Enthusiast
Black Friday Sportswear
Black Friday Beauty Seekers
Black Friday Fashion
Black Friday Jewelry

Real Estate:

Monthly Mortgage Payment – $1-$199
Monthly Mortgage Payment – $1000-$1199
Monthly Mortgage Payment – $1200-$1399
Monthly Mortgage Payment – $1400-$1699
Monthly Mortgage Payment – $1700-$1999
Monthly Mortgage Payment – $200-$399
Monthly Mortgage Payment – $400-$599
Monthly Mortgage Payment – $600-$799
Monthly Mortgage Payment – $800-$999
Monthly Mortgage Payment – Over $2000
Mortgage Amount – $1,000-$59,999
Mortgage Amount – $120,000-$159,999
Mortgage Amount – $160,000-$199,999
Mortgage Amount – $200,000-$249,000
Mortgage Amount – $250,000-$349,000
Mortgage Amount – $350,000-$449,999
Mortgage Amount – $450,000-$749,000
Mortgage Amount – $60,000-$119,999
Mortgage Amount – $750,000-$999,999
Mortgage Amount – Over $1,000,000
Real Estate Customers > Century 21
Real Estate Customers > Coldwell Bankser Realty
Real Estate Customers > Foxtons
Real Estate Customers > Hamptons International
Real Estate Customers > Keller Williams Realty
Real Estate Customers > Prudential Real Estate
Real Estate Customers > RE/MAX
Real Estate Customers > Sotheby’s Real Estate
Available Equity %
Available Equity % > 1 to 25%
Available Equity % > 26 to 75%
Home Equity Loan Prospects
Home Value (USD) > $100,000 – $199,000
Home Value (USD) > $200,000 – $299,000
Home Value (USD) > $300,000 – $499,000
Home Value (USD) > $500,000+
Home Value > Equity Percentage > 25-29%
Home Value > Equity Percentage > 40-44%
Home Value > Equity Percentage > 45-54%
Home Value > Equity Percentage > 55-64%
Home Value > Equity Percentage > 65-79%
Home Value > Equity Percentage > 80-99%
In-Market > Real Estate > Properties > Listing Price > $0-$99,999
In-Market > Real Estate > Properties > Listing Price > $1,000,000+
In-Market > Real Estate > Properties > Listing Price > $100,000-$199,999
In-Market > Real Estate > Properties > Listing Price > $200,000-$299,999
In-Market > Real Estate > Properties > Listing Price > $300,000-$399,999
In-Market > Real Estate > Properties > Listing Price > $400,000-$499,999
In-Market > Real Estate > Properties > Listing Price > $500,000-$599,999
In-Market > Real Estate > Properties > Listing Price > $600,000-$699,999
In-Market > Real Estate > Properties > Listing Price > $700,000-$799,999
In-Market > Real Estate > Properties > Listing Price > $800,000-$899,999
In-Market > Real Estate > Properties > Listing Price > $900,000-$999,999
In-Market > Real Estate > Properties > Number of Bathrooms
In-Market > Real Estate > Properties > Number of Bathrooms > 1

Occupation:

Occupation (Job) > Administrative Occupation (Job) > Administrative > Secretary Occupation (Job) > Administrative > Typist Occupation (Job) > Agriculture and Natural Resources Occupation (Job) > Arts and Entertainment Occupation (Job) > Blue Collar Worker Occupation (Job) > Business Owner Occupation (Job) > Business Services Occupation (Job) > Consumer Services Occupation (Job) > Education Occupation (Job) > Exec/Upper Management Occupation (Job) > Exec/Upper Management > CEO/CFO/Chairman/Corp Occupation (Job) > Exec/Upper Management > Comptroller Occupation (Job) > Exec/Upper Management > President Occupation (Job) > Exec/Upper Management > Treasurer Occupation (Job) > Exec/Upper Management > Vice President Occupation (Job) > Finance Occupation (Job) > Health Services Occupation (Job) > Health Services > Nurse (Registered) Occupation (Job) > Homemaker Occupation (Job) > Legal Occupation (Job) > Legal > Legal/Attorney/Lawyer Occupation (Job) > Legal > Legal/Paralegal/Assistant/Law Occupation (Job) > Manufacturing and Distribution Occupation (Job) > Media and Internet Occupation (Job) > Middle Management Occupation (Job) > Military and Government Occupation (Job) > Military and Government > Police/Trooper Occupation (Job) > Military and Government > Politician/Legislator/Diplomat Occupation (Job) > Non-Profit and Volunteer Occupation (Job) > Part Time Occupation (Job) > Professional and Technical Occupation (Job) > Real Estate Occupation (Job) > Retired Occupation (Job) > Sales and Marketing Occupation (Job) > Self-Employed Occupation (Job) > Sports Occupation (Job) > Student Occupation (Job) > Tradesmen and Laborers Occupation (Job) > Transportation and Travel Occupation (Job) > White Collar Worker Occupations –> Work From Home Occupation > Health Care > Dental Assistant Occupation > Health Care > Dentist Occupation > Health Care > Nurse Occupation > Health Care > Nurse > LPN Occupation > Health Care > Nurse > RN Occupation > Health Care > Paramedic Occupation > Health Care > Pharmacist Occupation > Health Care > Physical Therapist Occupation > Blue Collar/Manual Worker > Electrician Occupation > Blue Collar/Manual Worker > Food Service Occupation > Blue Collar/Manual Worker > Gardener/Landscaper Occupation > Blue Collar/Manual Worker > Hairstylist/Beautician Occupation > Blue Collar/Manual Worker > Lineman Occupation > Blue Collar/Manual Worker > Machinist Occupation > Blue Collar/Manual Worker > Maintenance Occupation > Blue Collar/Manual Worker > Mill Worker Occupation > Blue Collar/Manual Worker > Operator Occupation > Blue Collar/Manual Worker > Packer Occupation > Blue Collar/Manual Worker > Plumber Occupation > Blue Collar/Manual Worker > Repairman Occupation > Blue Collar/Manual Worker > Stock Clerk Occupation > Blue Collar/Manual Worker > Toolmaker Occupation > Blue Collar/Manual Worker > Utility Occupation > Education/Instruction > Counselor Occupation > Truck Driver Pets: Hobbies & Interest > Pets > Fish & Aquariums Hobbies & Interest > Pets > Birds Hobbies & Interest > Pets > Cats Hobbies & Interest > Pets > Dogs Hobbies & Interest > Pets > Rabbits & Rodents Hobbies & Interest > Pets > Reptiles Hobbies & Interest > Pets > Horses Hobbies and Interests (Affinity) > Pets > Cat Owner Hobbies and Interests (Affinity) > Pets > Dog Owner Shopping > Coupon > Pets Coupons Pet Ownership > At Least 1 Pet Pet Ownership > At Least 1 Cat Pet Ownership > At Least 1 Dog Intent – Pet Supplies Families with Pets Cat Litter-Brand Use Most-Fresh Step Cat Litter-Brand Use Most-Tidy Cats Dog Treat-Brand HH Use Most Often-Beggin’ Strips Dog Treat-Brand HH Use Most Often-Milk Bone Dry Cat Food-Brand HH Ever Use-Friskies Dry Dog Food-Brand HH Use Most Often-Pedigree HH Buys Pet Supplies at Petco HH Buys Pet Supplies at Petsmart HH Has at Least 1 Bird HH Has at Least 1 Fish Heavy Cat Food Buyers Heavy Dog Food Buyers Fish Birds & Small Animals Pets > Power Buyer Bird Food & Supplies Cat Food & Supplies Dog Food & Supplies Reptile Food & Supplies In-Market for Pet Care Heavy User of professional pet services Purchased Pet Products – 1800PetMeds Purchased Pet Products – Mail/Phone Purchased Pet Products – chewy.com Purchased Pet Products – PetSmart Online Can Dog Food-Pedigree Cat Litter-Arm & Hammer Cat Litter-Scoop Away Cat Treat-Friskies Cat Treat-Whiskas Temptations Flea/Tick Product-Collar Flea/Tick Product-Shampoo Flea/Tick Product-Spray Flea/Tick Prod-Bayer Advantage Flea/Tick Product-Frontline Flea/Tick Product-Hartz Flea/Tick Prod-Sergeants Dry Dog Food-Beneful Dry Dog Food-Kibbles ‘N Bits Dry Dog Food-Store Brand Past Purchase – Pets – Dollars Spent: $1-$13 Past Purchase – Pets – Dollars Spent: $14-$67 Past Purchase – Pets – Dollars Spent: $68-$9,999 Past Purchase – Pets – Number of Purchases: 5-999 Past Purchase – Pets – Power Buyer Online Pet Food Purchasers > Highly Likely Small dog owner Large dog owner Veterinarian-Recommended Pet Food Purchasers > Highly Likely