Grab your virtual surfboards because we're about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy. What's the buzz, you ask? Well, it's all about saying farewell to those sneaky third-party cookies that have been trailing us across the web. On January 4,...
Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge...
Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps. This used to be called Google My Business but has since been renamed. If you’ve ever been to Google and searched for a business name directly, you’ve probably come across something that...
Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps. For example: Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings. Why is it important to...
Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4. So, what does all this mean and how it is different? Google’s “Universal Analytics” is the current version of the platform most companies use. Google Analytics has gone through various names and versions since 2012. It has been a viable tool for many businesses and...
Cookies, line of code used to track users across the internet and target ads to them, are going away. Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data. Mozilla’s Firefox browser has “Enhanced Tracking Protection” set on as default, blocking all “known...
There are so many digital terms floating around water coolers and company meetings. One of those terms is “Google My Business Listing.” Has this term come up in conversation around your marketing team? Your executive team? If the answer is no, then pay attention. This is going to be a great tool to help your company. If the answer...
When Apple’s Siri first came out back in 2011 the technology was a novelty. It was cool to test out and sometimes provided informative results, but often the results were laughable. Not many people predicted voice search would become a major digital trend of the future. Voice search is defined as a speech recognition technology that allows users to search by saying...
Another step closer to elections, and major exchanges Google and Facebook are flexing their muscles when it comes to the approval process of ads. Back in June, Vici reported the sweeping changes on Facebook that required ad buyers to be authorized to run political content. This requires any individual who is buying a campaign to submit a U.S drivers...
As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible. Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even...
Google has begun releasing a new feature (currently in Beta) which allows website owners the ability to view individual, anonymized, interactions up to the minute. User Explorer, as it’s being called, began showing up in Google Analytics dashboards a few weeks ago and those who have had a chance to really dig into it have given the new tool...
I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in...
Google has introduced a new search engine results page feature called Accelerated Mobile Pages or “AMP.” It’s not an ad platform and it’s not a paid search product. AMP are website pages that appear in the organic results in a “news carousel” and have special code written into them so that when clicked, the page instantly loads on your smartphone. Here...
On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page. So...
It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything. When we want something, we try to find it, and where better than our smartphone? This idea of want and search, or having some goal in mind...
If you have a website, you should have a website analytics software program loaded to track your website statistics. Google Analytics is a free program that adds a small snippet of code that is placed on all pages of a website. It gathers detailed statistics about a website’s traffic, traffic sources, even tracking conversions or sales. In this post, I’ll...
Flash-based advertising has been around for a while, providing a way for digital advertisers to incorporate interactive, animated, and audio components into their ads. This type of advertising is often called "rich media creative" and often returns a higher CTR thanks to its ability to better engage a viewer. However, a huge player in the digital advertising world has decided it...
When you think of where digital marketing is in 2015, I'm amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users. As web users we expect a lot. We are more informed about our purchases being made online and offline. We have means of communicating to other consumers to...
We’ve all heard it before: the money is in mobile. You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising. We hate to say we told you so, but Google’s most recent mobile business report suggested that mobile devices...
Do you know how to survive a shipwreck? What about tie a tie, change a tire, apply makeup, dance the Whip/Nae Nae, or cook the perfect poached egg? You can learn these skills and more through step-by-step instructional videos on YouTube. And consumer's love these handy tutorials. Google says that YouTube how-to video searches have increased 70% this year...
Remember the days when the only place you could access the internet was through a clunky, heavy desktop computer? Those clunky computers may seem like a distant memory compared to the dozens of choices tech users have when they want to explore the internet. Today’s tech users juggle multiple devices like laptops, mobile devices, tablets and now even watches...
When you Google yourself, what do you see? Your customer's are doing searches everyday looking for business information, and if they aren't seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads. Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your...
Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR). So what is a good CTR and what is a bad CTR? The national average click-through rate for display ads as a whole is 0.07% (Criteo). Keep in mind, that's across all industries and all ad sizes. So it's important to know how your...
The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm. Now that April 21st is behind us, many companies might be asking, “so what happened?” According to Google, there was a 4.7% increase...
Ever wonder just what does Google know about my search history? Think that when you delete your browser cache that also deletes it from Google’s servers? Cue the Jaws theme song music…WRONG! If you want to know what Google has on you (yes, it’s a little scary) the search giant has quietly rolled out a new function that allows you...
The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week...
SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing. According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on...
The short answer? Yes! I recently was talking with the owner of a plumbing company and I told him that he needed to add a blog to his website. His response? “Who the *&!# is going to read a blog about plumbing?” Fair enough. I explained to him that the purpose of a blog is not just to educate and...
Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site.” In order to track View-Throughs, a pixel code is placed on your website. Google...
It's a fact: Google loves content creators. And the more credible, keyword rich content on your site, the better Google ranks your website. So how many pages do you have indexed in Google? It's easy to check! Step 1: Go to Google.com Step 2: In the browser field type "site:http://insertyourwebsite.com/" (no spaces, don't forget the colon!) Step 3: Google it! And voila! The...
Take a peak at your Google Analytics. If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm. Colloquially known as Penguin 3.0, this update launched on October 17th (according to Google Webmaster Hangouts) and has caused many...
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