Digital Marketing

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no...

What to expect for advertising budgets and products in 2021?

2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be.  But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study.   Retail sales in 2020 have out performed the last 4 years.  Now, that...

Are Social Mirror Ads Working for Businesses?

The answer to that is a resounding YES! If you are not familiar with what Social Mirror Ads are, first have a look at my last blog and explore more details here. In a nutshell, Social Mirror ads mimic the look and feel of top social media platforms. However, the ads appear not on the social platforms, but on...

Vici Media Ranked Number 404 Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

We are thrilled to announce we made the list two years in a row for Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™. Philadelphia PA, November 18, 2020 — Vici Media, headquartered in Philadelphia PA today announced it ranked 404 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life...

What Are Facebook Offer Ads?

Updated 1-6-22: Facebook Offer Ads were deprecated in October of 2021 My mom is the person that gives the best gifts. Every year she nails it and gets the most creative, most comfortable, practical gifts and every time I ask where she got it, she replies with “it was a QVC special!” I have been gifted the most amazing bed...

How Do You Target Your Advertising During the Holidays?

Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be? Pivot left. Pivot right.  How many more times can we pivot this year?  For some of us, we have already been pioneers in curbside pickup and same day delivery.  While we do not know exactly what holiday shopping is going to look like this year, we can be sure that...

How Are You Reaching Consumers Impacted by the Pandemic?

I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him. The...

Are your digital political ads ready to go?

If you are talking to any clients or prospects about running digital ads for political, especially on Facebook or Instagram, it is time to close the sale and start executing. Facebook has released some new information about political advertising, and the restrictions are tighter than ever.  I’m highlighting Facebook as a product because political ads on the platform are so...

What is Cross Platform Targeting and How Does it Work?

In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer. With Mobile Conquesting™, targeting people on their mobile devices (smart phones and tablets), we have the ability to target people by online behaviors and offline behaviors....

Vici’s Very Own – Women of Achievement

September is National Woman of Achievement Month and when I hear this I immediately want to proclaim, “I am woman hear me ROAR!”. I am proud to be a woman and I am very fortunate to have encountered some amazing women throughout my lifetime. These women have included powerful mentors, dedicated colleagues, thought leaders, working mothers and educators to...

Are You Taking Advantage of Digital Advertising for the Holidays?

It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of...

What Types of Businesses Are and Are Not Allowed to Digitally Advertise?

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) One of my favorite games to play when I was a kid was “Red Light, Green Light”. This is a game where one person is “it” and stands a good distance away from the other players with their back to rest of the group; this person is...

How Does Mobile Targeted Advertising Work?

Let’s face it…people love their smart phones. Really! And…they can’t really live without them. What would consumers give up instead of their smartphones? Here’s what the Boston Consulting Group found in their survey. We have our phones attached to us at all times, in some form. Whether it’s in your purse, in your pocket, in your bag, or, in most...

How To Get Conversions With Your Digital Ad Campaign

When is the last time you were immediately compelled to take action on a digital ad? You saw something and BAM! A need you maybe were not even aware of suddenly became so apparent and obvious that you had no other choice but to act, and act now? That is the ultimate goal of a digital campaign. To speak so...

How Can You Reach the Growing Hispanic Demographic with Digital Advertising?

When I tell people that I from New York, they immediately think that I am talking about the Big Apple; New York City. When I also tell people that I am from Mexico, they get a puzzled look on their face and think I am lost because I am an Irish American and don’t fit a typical Hispanic profile....

Why is hiring talented interns important?

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) On one side of the intern / company relationship you have a student or recent graduate looking to apply what they have learned in the classroom and gain some real work experience. There is a clear benefit for the student and often, the opportunity yields a lot...

What Are Your Competitors Doing for Digital Advertising?

When I was selling radio advertising, one of the very first things I did when I would get a new business on the air is to tell them they were about to get a lot of phone calls from other media groups. Different radio stations were going to call and ask for a meeting, along with other TV stations,...

Top Digital Advertising Business Categories During COVID-19

Starting in March 2020 and continuing into June many businesses suffered considerable loss of revenue forcing businesses to close, make layoffs, or to restructure their business models. However, we’ve seen that some businesses were able to soar and pivoted successfully to weather the storm. This is a time where committed marketers can rise to the top. We have to pivot...

Are there digital ad dollars available from the government?

Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census.  The 2020 Census is the largest collection of statistical information on everyone living in the Unites States and is required by the U.S. Constitution.  The reason why it’s such an important process is because...

Targeting Ads on Smart Speakers, Smart Phones and Smart TVs, Are You Being Smart?

Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years: 1920: “Extra! Extra! Read All About It!” is what people would yell...

What are the Newest Features of a Pay-Per-Click Ad?

There are many names for Pay-Per-Click (PPC) Ads you may have heard; Google Ads, AdWords, and even SEM (Search Engine Marketing). They all mean the same thing.  When it comes down to it, Pay-Per-Click ads are text ads shown on the Google search engine results page when a user searches keywords related to your business.  This can happen across...

The Ultimate Amazon Ad Buying Guide for Small Businesses

Historically when it comes to ad buying you have two giants fighting for business ad dollars: Google and Facebook.  Globally, Google is the largest digital ad seller in the world in 2019, accounting for 31.1% of ad spending, or $103.73 billion. Facebook has cut the Google lead in half with $67.37 billion in net ad revenues.  In 2019 Amazon...

Is Your Target Audience Really Who You Think It Is?

I think it is safe to say that as consumers, we have pretty much grown accustomed to being served ads whenever we go on the internet whether we’re looking at the news, the weather, pop culture, playing games, or are using various apps. If digital ads are not going away, wouldn’t you rather be served ads for things you...

What are Car Dealerships Doing Amid COVID-19?

COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models. This is also true for the automotive industry. There is now a lot of focus on their service departments, since this has been deemed essential. We have also seen a widespread shift...

What are the Most Effective Digital Ads?

A few years ago, I was watching the Super Bowl and the most ridiculous commercial came on. It was a woman that was overly in love with her son and throughout the commercial she was being dragged in a laundry basket behind a car, played a two faced janitor at his school while he was eating lunch, popped up...

What is Mobile Conquesting Address Targeting and How Does It Work?

With the COVID-19 pandemic we’ve seen a consumer shift like no other.   With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed.  Advertisers need a way to target their customers when they are at home on their mobile devices.  With our new Address Targeting product, we have that solution. Being...

What are some unique ways to advertise during a down time?

It’s tough out there right now.  We get it.  Every day we’re getting bombarded by emails and social media posts from businesses and how they are dealing with our current state of economy and the Corona Virus (COVID-19).  With everything going on in our community it’s important for us to stay positive and stay focused as much as possible.  ...

Working remote for the first time? Distancing while connecting!

We, at Vici, have a lot of experience working remotely.  We have your back on this and want to share our best tips and tools! Remember, no one will be able to interpret or present your capabilities better than you! Much like the Telephone game you may have played as a child, at best, the presentation gets distorted by someone in between you...

What Digital Products Should I Be Using?

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) I became a mom for the first time in July of 2018. You get a lot of advice as an expecting parent like “sleep when the baby sleeps”, and “don’t be afraid to ask for help when you need”, and “make sure to take time for yourself”....

What Digital Advertising Products Work Best for Real Estate Clients?

According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing.  With numbers like that, you are bound to know an agent. Maybe multiple agents? Maybe one in your very own neighborhood or your family? You know who they are because they are constantly...

Are You Taking Advantage of Video Ads? 2020 is the Year of Video

In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it. In today’s marketing and advertising world, we are all “Dug’s” that are bombarded with several squirrels a day. There are so many...

Online Audio – What is it and is it HEAR to stay?

So many listeners out there, but how much are we listening? Personally, I would say I spend 2-3 hours a day listening to some type of online audio. In our household alone we account for 7 hours a day, at least! The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question...

What is a Lookalike Audience?

Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or...

What are OTT ads?

Are you down with OTT? You should be! Recent data shows more than half of all American adults are devouring over the top (OTT) content, and it is not a passing fad. Ask friends for advice on a new show to watch or ask co-workers what movies they recently caught. You are not going to hear them talking about...

How can the Cannabis Industry use Digital Marketing?

Blaze. Burn. Get baked. Ganja. Smoke bud. 4/20. Hash. Wake n’ Bake.  There are definitely more terms that refer to cannabis than there are ways to advertise for it.  In an industry that’s seen massive growth and expansion, there is constant uphill battles when it comes to finding out what’s a possibility and what’s not in the marketing world.  It’s not easy to uncover...

Financial Businesses to Spend Big Bucks on Local Digital Ads in 2020

‘Tis the season, but not the season you might think I’m talking about. It’s resolution season; the time of year where people reflect on the past year and come up with a, “New Year, New You” resolution. Some of the most common resolutions that people make are to lose weight, exercise, spend more time with family, get organized, etc.....

How Well Does Digital Advertising Work For The Beauty Industry?

Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental. For example, around Halloween I needed ideas for a costume. In about an hour I went from Pinterest for inspirations, to Googling “bride of Frankenstein makeup...

Top Digital Advertising Trends for 2020

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother.  But,...

What Are Native Video Ads?

Alright, so a Native Ad walks into a bar and sees a Video Ad and says “hey there, video; you sure do make quite the impression” and 9 months later we have the newest addition to our digital toolbox- Native Video ads!  When we talk about Native ads, we explain that they match the look, feel, and visual context of whatever...

Where were you 25 years ago?

Where were you around this time in 1994? Me? I was attending Bowling Green State University and quite possibly having a Zima with a Jolly Rancher tucked inside. For those of you a bit younger, this was basically a handmade White Claw.  Why should we take note? It was a monumental time for digital advertising, as the first ever...

Meet Rachel Choi. Master of languages, including digital.

Vici is excited to welcome the newest member of our team, Rachel Choi as a digital campaign coordinator.  Rachel has a degree in Design & Merchandising from Drexel University and with her experience in buying, she knows how important it is to make sure that businesses are using digital marketing as a tool to help them grow daily in today’s...

Vici Media Ranked Number 370 Fastest-Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici Media, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year....

How can I use video in Digital Advertising?

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to...

Why Linking A Client’s Google My Business Results To Digital Campaigns Is So Important

I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too. Too bad they only produce the oxygen we breathe”. Now I’m not here to be mother nature or the planet police, but there is no denying that as a...