Digital Marketing

Are teenagers leaving Facebook? Should that impact your Ad Spend?

My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars? According to a 2018 Pew Research Center survey, today, roughly half (51%) of [...]

Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S.  Turns out they were right. Currently, according to MAGNA, digital ad spend in the U.S. will surpass 51%, 51.5% to be exact.  That equates to about $160 billion dollars!  That’s a lot of money! Leading the digital ad spend [...]

Meet our newest addition, Andrew SHARPiro

Vici is excited to welcome the newest member of our team, Andrew SHARPiro as a digital campaign coordinator.  With a degree in marketing and sales and social media expertise, like his name he is as SHARP as they come. He is also tried and true Eagles fan and Philly lover at heart. Here is some more scoop on our latest [...]

Christmas In October?

Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October. BUT, with the [...]

Is couponing effective on Mobile?

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons. What is the problem with digital coupons on mobile? The main reason digital coupons on mobile fail is that they are just too complicated for most people. Think about how the ads are served. You are on [...]

IRS Contributes 3rd Party Income Data to Facebook

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do. Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: http://vicimediainc.com/why-i-love-facebook-collection-ads/). This impacted many categories, including automotive, charitable donations, financial, job role, [...]

Need More Calls? Mobile Ads have it all!

Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales. Making a phone call after finding info online is a natural next step. When it comes to mobile ads, most businesses have the goal to drive possible sales and leads. Making it EASY for [...]

How Does Back to School Impact Automotive Advertising?

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does [...]

Opinion: My Love/Hate Relationship with Google’s “Walled Garden”

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible.  Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even [...]

New Facebook Feature Great For Prospecting

Facebook has launched a new feature called Info and Ads. This push from Facebook is another step towards their goal of digital transparency that they released late last year. To access this feature, go to Facebook and visit any business Facebook profile page from a computer.  On the left-hand side navigation, underneath the profile image you will see many options like [...]

Facebook Changes the Rules for the Advertising of Addiction Treatment Centers

On Thursday, August 9, 2018, Facebook made a move to increase transparency of where ads are coming from, cracking down in the medical category of addiction treatment centers.  This comes after the announcement earlier this year that all digital media buyers managing political campaigns go through an authorization process providing a US driver’s license or US passport, a [...]

The Latest and Greatest Mobile Marketing

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits. The most amazing thing about digital marketing [...]

How To Be A Digital Marketing Guru

Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board!  You make the effort to keep up to date on all things digital through ongoing education and weekly webinars. You know your stuff and you have put it into action! You [...]

Are You Looking For More Quality Conversions?

Conversions are pretty much the pot of gold for digital marketing.  Increasing your conversion rate is fundamental to your client’s return on investment and make the most of your digital marketing budget. Vici manages thousands of campaigns and is constantly on the lookout for industry updates on the subject.  Here are some tips to increase your client’s conversion rate:               Include A Clear [...]

Are you asking: “How did you hear about us?”

Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV!  You don’t have to stop asking, but definitely stop making decisions about your advertising dollars based on the answer to that [...]

Another Tool to help your Digital Marketing campaign kickoff with ease.

Digital Advertising is great, we all agree and that’s why you’re reading this.  To begin your campaign with ease, we want you to have access to any and all tools that can make your job easier. We sometimes have limitations as to how we can target (i.e. radius, zip code, city, state, country), there are times when businesses want to [...]

Be MORE than just a digital salesperson

It is important to make sure to stand out to your clients. According to some recent sales statistics, it takes 8 cold call attempts to reach a prospect and once you get the interest of a prospect, it then takes 5 follow-up calls to take things to the next step. Fact is we live in a busy world and [...]

Why Do Native Ads Work?

I have always been told “You can’t have your cake and eat it too.”  What does that really mean and how is it relevant to native advertising?  The proverb’s meaning is similar to the phrases “you can’t have it both ways” and “you can’t have the best of both worlds.”  With native ads, you are!  You are able to [...]

I don’t have time to meet. Can you just send me your presentation?

If you are in sales, you have heard this statement. Probably many times and in different ways: “Just send me your notes.” “Just email me the pricing.” “Just forward your pitch.” All too often when we hear this, we jump to it and start drafting long emails with lots of notes and attaching presentation materials. We give it all away and then follow [...]

Use Email Databases For More Than Just Email Marketing

Many companies are increasing their usage of email marketing.  One of those industries increasing email marketing is nonprofits, who last year increased their email communication by just over 11%.   Now whether those emails were for fundraising, brand building, strengthening relationships or just improving communications, there’s a value to it.  Speaking to the fans of your business, or organization, is [...]

How To Do A Video Ad Campaign

In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed [...]

The Rules for Political Advertising on Facebook Have Changed

From Russia, with Love? Recently both Facebook and advertisers are scratching their heads on how to handle US political advertising, given the allegations that Russians may have meddled with the previous presidential election with large amounts of paid propaganda sweeping our feeds.  Over the last several weeks Facebook has swiftly responded with added security measures for all political advertising [...]

Meet Megan “Sully” Sullivan and Shay Edwards

Vici is excited to welcome Megan “Sully” Sullivan and Shay Edwards to the team!  They are both based out of the Philadelphia location.   Sully’s background is in digital marketing, corporate relations, and promotions, while Shay’s expertise is in marketing, communications, and social media management.  During our last hiring cycle we had hundreds of potential ad buyers apply and [...]

Does my behavior online influence the ads I see?

Absolutely, and it is awesome. One of the main ways we are targeted with online ads is based on our online behavior. Actions we take online and what we demonstrate an interest in puts us into targeting categories. In a way we are virtually raising our hands and saying, “I’m over here and I’m attracted to what you are [...]

Buying Premium Placement on Facebook

Vici knows a little bit about Facebook and Instagram campaigns.  Looking back over the last year we’ve run a little under a billion impressions, resulting hundreds of thousands of conversions for our partners and their clients.  In my last post I talked about why I loved Facebook’s new Collection Ads, an ad unit seemingly only utilized by national brands [...]

Who are these Joneses and why is everyone trying to keep up with them?

According to the English Dictionary, “Keeping up with the Joneses” means to always want to own the same things as your friends or neighbors, because you are worried about seeming less important socially than they are. Does this happen in the advertising world?  You bet!  In fact, that’s what some advertisers are banking on.  Meet geo-retargeting look-a-like.  This product targets [...]

Up Your Google Analytics Game with Annotations

Google Analytics is a free measurement tool that measures your website traffic, giving you powerful marketing insights.  But the data is only powerful if you understand it.  Sometimes as a marketer you have so many irons in the fire when it comes to driving business from sending out an email blast, running a radio campaign, or tweaking the art [...]

Are you interested in FREE MONEY that can be used on digital?

I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening. So it is not that co-op money is less available as some might believe, it is more that the uses of [...]

Targeting an Event With Digital? What You Need To Know

Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there.  But event targeting is not a one-size fits all strategy.  Depending on what is capturing event attendees’ attention, different digital tools should be utilized to effectively market your business. Targeting [...]

How are small and medium-sized businesses spending their ad dollars this year?

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media. According [...]

Digital Advertising continues to grow year over year!

  2017 saw record growth in Digital Advertising dollars throughout the United States.  According to the Interactive Advertising Bureau, those dollars are actually $40.1 BILLION.  And, that’s just for the first half of 2017. $40.1 billion represents a 23% increase over the same time period in 2016.  What can we take from that?  Businesses are spending money on digital advertising, and [...]

What are small business marketing resolutions for 2018?

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant.  They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars. Digital is absolutely a significant part of marketing budgets and in a multifaceted landscape, Small Business Owners are looking for [...]

How Data And Digital Analytics Can Drive Your Business Forward

Technology has changed consumer behavior and disrupted many business sectors over the last 15 years. The touch points to connect and engage consumers now require new marketing channels.  Advertisers are harnessing innovation and data to drive marketing decisions. Today, online marketing may include, retargeting, behavioral and keyword targeting, video, SEO, mobile conquesting, native advertising, social media and blogging to [...]

Online Reputation for Your Business Matters!

“You can’t buy a good reputation; you must earn it.”  These are words from the famous Harvey Mackay. It’s never been truer than now, when your online reputation can make or break your business. With 92% of consumers hesitating to buy a product or service from someone that doesn’t have any reviews, and 88% of consumers trusting online reviews, what [...]

How long does a digital campaign need to run to work?

One of the core challenges advertisers face is determining how long a digital marketing campaign should last. Digital, like many other mediums, requires frequency. If the campaign is too short, you reduce the probability of your customers seeing your message, and grasping it enough to take some action. So what is the ideal time for a campaign? We believe it is [...]

I gotta to have Faith, Faith, Faith!

Vici is excited to welcome Faith Koerner, Digital Campaign Coordinator, to the team! Faith is based out of the Philadelphia location. Her background includes a focus in media management, publicity and marketing before she started working for Vici, plus she’s got all the right certifications in Google and mobile marketing.  And boy was her Wonderlic score off the charts.  [...]

How Vici Hires Top Talent

We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement.  People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused.  These are technology buffs who can work quickly and accurately, but also know how to [...]

What Are The Best Digital Advertising Products For Local Political Campaigns?

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital. Political numbers absolutely reflect that as digital is replacing traditional ad spend in this vertical. Politicians are assigning ad budgets for digital. And, online digital advertising is not covered by the [...]

How To Help Credit Unions Grow And Maximize Membership

According to Credit Union Insight, there are several challenges that all credit unions face.  Here are just a couple: Growing membership Increasing digital usage Integrating channels Let’s start by looking at how to integrate channels.  This means integrating marketing channels.  According to CUIInsight.com, “Your key to success is to consider integrating member messaging across multiple channels.”  As with any type of marketing, [...]

Digital Ad Reports Are Great But What About The Big Picture?

I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer. In fact, I made a purchase because of a digital ad just this morning. In this case, I was served [...]

Meet Mallory Hoenig and Charlie Ulmer

Vici is excited to welcome Mallory Hoenig and Charlie Ulmer to the team!  They are both based out of the Philadelphia location.   Mallory’s background is in business marketing, digital communication, and new media, while Charlie’s background was actually in Neuroscience until he made the switch to digital advertising in 2013! Two very smart cookies (and not the kind [...]

Meet Cierra Roberts

  Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team!  Cierra is based out of the Philadelphia location.   Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR.  She loves to combine her passion of digitalization and unique media background to bring marketing visions and goals [...]

The best digital campaigns are expertly mixed, just like your favorite cocktail

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay Per Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not [...]

Vici Welcomes Three New(ish) Team Members

Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan “Renn” Renninger.  Why new(ish)?  Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles.  Greg is a former Vici client, having [...]

Native advertising is one of the hottest areas of online advertising

Digital ad spending is steadily rising, and no area is intensifying faster than native advertising.   Native ads come in many forms, but all share the common goal of not “looking” like an ad.  Native ads match the look, feel and visual context of the website where they are seen. They can run across all devices or be specified mobile only, [...]

How often do IP addresses change?

Household IP targeting is the perfect product to use when you need to target one-on-one to specific households and reach a very niche audience. This product works through a patented technology of matching IP addresses to a database of names and physical street addresses and displaying your display or video ads only to those households (or businesses). It works [...]

Want people to show up to your event? Try an “Event Response” Ad

I worked a bunch of odd gigs in college to get extra money (for beer).  One of my favorite was being hired as a “brand ambassador” which meant I was promoting the sponsor’s event by passing out flyers or putting postcards underneath windshield wipers.   But gone are the days of brands relying on gum chewing teenagers to help get [...]

Traditional and Digital Together Improves Purchase Intent

It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested.  It is also setting new digital expectations of retailers in terms of how they help their customers gather [...]

Warmer Weather = Digital Opportunity

Now is the time to market to consumers thinking about home repairs! The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop. That is a huge opportunity for advertisers looking to showcase how they might meet all the home improvement [...]

Online Products for Offline Buyers

There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically.  A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy.   Now with the introduction of a countless number of digital products that [...]