Search Results - IP

How often do IP addresses change?

Household IP targeting is the perfect product to use when you need to target one-on-one to specific households and reach a very niche audience. This product works through a patented technology of matching IP addresses to a database of names and physical street addresses and displaying your display or video ads only to those households (or businesses). It works [...]

Is IP Targeting Digital Ads Right For My Business?

Maybe…Maybe not.  How do you know?  First let’s start with what IP Targeting is.  Many digital providers say they do IP Targeting but are referring to targeting small groups of IP addresses.  (An IP address, or Internet Protocol Address, is the string of numbers your internet service provider assigns to your internet connection).  That form of IP Targeting is really [...]

Household IP Targeting: Direct Mail For The Internet

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter.  Currently I’m tossing anything from car dealerships (my husband [...]

Automotive Dealerships: Mobile Or Desktop Ads?

In a previous post I talked about ways that automotive dealers can use mobile – and specifically location based targeting, to reach consumers who are ready to purchase a vehicle. That has led to several questions from clients. Given the success of this type of auto buyer targeting, should dealerships ONLY use mobile ads and not use desktop and [...]

What Is Household IP Targeting?

Are you currently running any direct mail campaigns? Do you have a niche customer base? Is reaching very specific households (or businesses) helpful? If you could purchase a list of new potential customer leads, what would you look for? These are just a few questions to determine if household IP Targeting is right for you.  IP Targeting is the process of targeting [...]

Tips for Your Digital Marketing Strategy

Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results. The first thing you’re going to want to do is focus on [...]

Is Mobile Eclipsing Desktop?

All around the cyber world, especially in the digital marketing universe, people are insisting that mobile usage will soon exceed PC usage. Although mobile usage has grown over the past few years, it has not eclipsed desktop usage. In fact, it seems as though desktop usage is increasing! According to the chart below from comScore, desktop usage has remained relatively [...]

Household IP Targeting: The Digital Replacement of Direct Mail

Let’s be honest, how often to you get advertisements through direct mail and how often does that marketing piece end up in the recycling bin?  Here’s how direct mail stacks up: Just how much do consumers dislike direct mail?  51% of people have a negative/very negative reaction to receiving an advertising card or flier through direct mail. This is greater [...]

Tips on Talking to Young Women

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power.  Small businesses seeking the attention of women [...]

Household IP Targeting

You provide us with a database of names and physical addresses and we use a patented technology to match those to individual household (or business) IP addresses.  We can isolate individual households and show your display or video ads JUST to those particular households that you want to reach.  It’s direct mail for the internet!  You have all the [...]

“I Hate Retargeting”

No, I personally don’t hate Retargeting but I hear this a lot from business owners.  Even from people who don’t know the term “Retargeting,” will say “Uggh, I hate that” when I explain that Retargeting is ads that follow a person after they leave a website and show the person ads for that business on other websites.  These business [...]

Want people to show up to your event? Try an “Event Response” Ad

I worked a bunch of odd gigs in college to get extra money (for beer).  One of my favorite was being hired as a “brand ambassador” which meant I was promoting the sponsor’s event by passing out flyers or putting postcards underneath windshield wipers.   But gone are the days of brands relying on gum chewing teenagers to help get [...]

Online Products for Offline Buyers

There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically.  A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy.   Now with the introduction of a countless number of digital products that [...]

Reaching Moms with Digital Marketing

Of the 80 million millennials in the U.S., one-quarter are now parents. Statistics also show that 83% of new moms are millennials.  According to a recent report from Nielsen, some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49. Why does this matter to marketers? Because millennial women tend to [...]

2017 SEO Trends for Small Businesses

As reliable as New Year’s Resolutions, so are the articles about 2017 trends.  This year is no exception with entries from all walks of life, from catering to Social Media and all points in between.  For small businesses and SEO, 2016 was a year of great change, and 2017 promises to offer even more change.  Below are my thoughts [...]

Why Are Frequency Caps and Conversions So Important?

Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that  person until [...]

Why digital advertising in 2017?

Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities! Don’t make the mistake of thinking that digital is only for large corporations. Digital is affordable and allows small and medium sized businesses a solid chance to compete for targeted [...]

Using Mobile Conquesting for Holiday Marketing

Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about.  The solution? [...]

What Does The Local Ad Revenue Forecast For 2017 Mean For You?

According to a recent article published by by Ad Age, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. “BIA/Kelsey forecasts that in local markets, digital advertising, including mobile, will grow from $44.2 billion in 2016 to $50.2 billion in 2017 — a [...]

When It Comes To Your Business Reputation – Online Matters!

Election day has me thinking about the important role online presence and opinions have played this year. Just like our candidates, local brands and companies are living their lives online and consumers are sometimes left weary and wondering what is true and what is just “a bad review.” There are absolutely times we all have very little control over our [...]

How Does Facebook Know What Ads to Show You?

The way Facebook determines what ads to show you is based a lot around the information you provide by your online activity. By using things such as your age, location, page likes, app use, and even data from the mobile websites you browse, Facebook profiles you into categories that advertisers can then use to target ads to you on [...]

How Digital Advertising Can Transform a Political Campaign

The past few years have brought about major changes in the way local political campaigns have embraced digital.  Each election cycle, political campaigns rely more and more on reaching their voters in new ways. If done properly, digital advertising can be very effective in persuasiveness, raising campaign funds, getting people to the polls, and gaining votes. According to a [...]

Meet Lindsey Monahan

Hello there! My name is Lindsey Monahan and I’m a Digital Campaign Coordinator for Vici.  I specialize in planning and managing digital marketing campaigns for clients throughout the country.  But here are some things you might not know about me: 1.    I was born in South Korea, adopted and raised in South Jersey. 2.    I love the taste of coffee and [...]

Meet Amanda Yanez

Hi there! My name is Amanda Yanez and I am the new Digital Campaign Coordinator for Vici.   As a Digital Campaign Coordinator, I plan and direct campaigns for clients throughout the country. Here are some things you probably didn’t know about me: I was born and raised in Middletown, Delaware. My professional background is in Mass Communication, Marketing, and Social Media. On the [...]

Top Questions Answered about Facebook’s New ‘Off Facebook’ Network

Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market.  Collectively, Google and Facebook own 64% of that total online revenue, with Google leading the way with $30 billion with Facebook taking $8 billion.  One huge advantage Google has over Facebook is Google’s [...]

Top 5 Ways Your Business Can Capitalize on the Pokémon Go Craze

Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or [...]

Only 1 in 3 Local Searches Start in a Search Engine!

“Everything online begins with a search.” Have you ever heard this oft-quoted thought? It’s true, but it has a very different meaning than it did five years ago. It used to be that this quote meant that people started their search for information, services, and products by going to a search engine (largely, Google). But now, it doesn’t. “A [...]

Location-Targeted Mobile Ad Spend Is Exploding

So what are location-targeted mobile ads? At Vici, we do location based mobile targeting with our Mobile Conquesting product.  Mobile Conquesting is targeting people on their mobile devices using a combination of geo-fencing (where someone is at that moment) combined with demographic and behavioral targeting to reach specific consumers. In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey [...]

Improve Your Online Presence with SEO & Reputation Management

Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important. Her main points centered on the fact that the majority of consumers will do some “research” about your business before choosing to engage with it. [...]

Demystifying the Digital C.N.A.

When it comes to selling new tools with digital advertising, I often see traditional radio, television, and newspaper sellers feel a little overwhelmed during the initial Client Needs Analysis (C.N.A.) meeting.  There’s several reasons for this analysis paralysis, a big one being a seller feeling the need to talk about all these new shiny objects in their arsenal, which [...]

Using Video on Facebook and Instagram

Facebook is consistently looking for better ways for advertisers to reach more of their users. Recently, this has led to substantial targeting changes and improvements to both Facebook and their image based counterpart, Instagram. One of the biggest changes, aside from the redesign of the iconic Instagram logo, has been the increase in features available with video advertising on [...]

How To Tap Into Local Political Campaign’s Digital Dollars!

According to Borrell Associates “Online political spending in 2016 across local, state, and national campaigns projected to hit $1 billion.”  That is a 500% increase since 2012.  Of that $1 Billion, 500 Million is expected to be spent on local elections.  In fact, the average town council race candidate will spend $47,000.  Politicians are absolutely allocating ad budgets for digital, [...]

The Question Digital Salespeople Should Always Ask

The client has committed and you got the sale. Great! The next thing you should ask this client is, “How will you evaluate if this campaign is successful?” Often in our excitement of getting the order we overlook this extremely important question. If you don’t know how the client will be judging the effectiveness of the digital ad spend, you are [...]

Consumers Are Not Willing to Pay to Block Ads

If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax.  For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads. [...]

Content Marketing: What it is and why it’s important

Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer. But for many, that one-time engagement is just that. So how do brands retain more of these new visitors from their advertising campaigns? [...]

Digital Video Ad Spend is Experiencing Major Growth

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down. It looks like this year’s digital and mobile video ad spend will be about 85% more than it was in [...]

Traditional Advertising’s Digital Counterpart

If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising. “I do direct mail”  If the advertiser [...]

Emoji Use on the Rise in Marketing

Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others. These words are all past winners of Oxford Dictionary’s coveted Word of the Year award, but the most recent winner is not a word at all, it’s an emoji. The use of emojis spiked in 2015 (a contributing factor [...]

Have A Customer or Lead List? How Can You Maximize It Beyond Sending Emails?

73.5% of small to medium sized retail businesses maintain a customer or lead list, according to BIA/Kelsey.  Great news, right? You have the names, addresses, or emails, the question now becomes HOW do I reach this gold mine of existing customers and prospects? Reaching out to your current customer base, subscribers and/or social media followers may be the easiest way [...]

Free Ways To Boost A Website’s Organic Search Ranking

One of the things I get asked about by our clients is how they can better the search engine ranking of their website – especially on Google.  Of course, one way is have a company (like Vici!) undertake a Search Engine Optimization campaign for you.  But there are also a number of free things you can do as well. [...]

Helpful Hints for Making Successful Carousel Ads

A carousel is no longer only found at carnivals and parks. Now, you see carousels all the time on your Facebook or Instagram News Feed (and may not even notice). Carousel ads are a rotating group of up to five images that allow you to show your consumers more of what you offer. They are shown as native ads [...]

Google Announces Major Change to Pay Per Click Advertising

On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page. So [...]

How To Create Successful Ads For Facebook News Feed

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad. One aspect that I always suggest is to try to tailor the ad to the medium or platform on which it is running. For [...]

Is My Digital Ad Working?

All digital campaigns measure clicks – as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story.  CTR’s serve a purpose. They allow you to gauge the results of your digital campaign in a very simple form and these metrics are important – however, they do not provide the complete engagement [...]

Matching Small Biz Digital Marketing Priorities To The Right Digital Product

Finding out what potential advertisers’ needs and goals are for a campaign is critical, but matching those to the right digital product is just as crucial. A majority of small businesses say that they will be spending more on digital marketing this year and a recent study details what they say are their primary goals and priorities. So let’s look at [...]

How Can Digital Salespeople Prove ROI To Their Clients?

It’s great news to see that 56% of small and medium sized businesses are planning to increase their budgets in 2016. Of particular interest is that many will be concentrating those increases on digital marketing. For those of us in the online advertising world this is indeed great news, but behind this lies a problem. Almost half of small business that [...]

Proven Success

As a large automotive dealer in the state of California this dealership is doing well with their new and used car business using both traditional and digital mediums. This dealership was looking to find a way to entice previous customers to return to their dealership and take advantage of their most recent lease programs. After discussing the dealership’s desired [...]

Automotive Expertise

Vici handles millions of online ad impressions throughout the country, with the automotive vertical being our top digital category.  Through our advanced Household IP Targeting, Mobile Conquesting, Social News Feed lead generation, Automotive Behavioral Targeting, Keyword Targeting, Video Targeting, and Retargeting campaigns, we have helped clients sell hundreds of cars by connecting qualified customers to dealerships.  Contact us today [...]

The Rise of Location-Targeted Advertising

Real estate agents’ favorite line is now moving into the field of digital marketing: location, location, location. The number of smartphone users is rapidly increasing; it is predicted that the number of smartphone users will reach two billion people worldwide this year. This means that where consumers go, their smartphones go as well, creating the perfect environment for location-based [...]